The 50/50 concept provides a framework for examining an organization's current situation and helping it to achieve a balance

Finding this 50/50 balance helps to ensure that retention of participants will be increased, so that there will be less need to continually recruit and train or assess new people. The organization thus becomes more efficient and cost-effective. The 50/50 concept provides a framework for examining an organization's current situation and helping it to achieve this balance while continuing to operate the program.

Retention of both students and volunteers is recognized as key to effective literacy programs

How is the Concept Useful?

At the tutor/student level, for example, program staff might examine the extent to which their energies are spent on continually intaking and matching new pairs. If it seems that most of their efforts are being placed here (as often happens in volunteer programs), staff need to examine how a greater focus can be placed on supporting the matched pairs so that they stay in the program longer. This is important because retention of both students and volunteers is recognized as key to effective literacy programs (Mikulecky, 1993). A period of adjustment may be necessary to allow the 50/50 balance to be achieved, and regular monitoring will ensure that the balance is maintained. The result will be a program that is more effectively planned and managed and that will provide a high quality of service to students and tutors.

However, the 50/50 concept goes further. It can also be applied to the organizational structure of the program and to the leadership team (staff and board), and finally, to the financial underpinnings of the program. By applying the 50/50 concept to a board of directors, for example, an organization can ensure that the intake focus (analysing membership needs, selecting, preparing and nominating members) is balanced by the support focus (orientation, ongoing training and assessment of members' contributions).


Implications for Funding

Using the 50/50 concept, the organization can also analyse its operating costs as related to the intake and support focus objectives in order to develop fundable "packages." These packages—for example, the cost to create an initial match or to support a match for one year—can be used to make presentations for funds to


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