Choosing Promotional Activities Now that you know what image you wish to project, what values need to be communicated, and what your goals are, what theme will permeate your campaign, and how are you going to get the word out? This is done by carefully choosing a number of promotional activities. There are standard ones which will be addressed later in this chapter. But before we get to those, your own creativity and special knowledge of your community will enable you to generate multiple approaches to reaching your market segment. What types of promotional activities will reach and motivate the people you want in your program? Here are some examples from previous workshops: |
| -- informational brochures -- posters -- bumper stickers and decals -- gift certificates -- door-to-door promotion -- word-of-mouth -- use of churches -- video presentations in community spaces -- story books -- promotional messages over loudspeaker systems in supermarkets/shopping centers -- flyers brought home to families through children in K-12 -- personal contact -- use of referral agencies |
| The above list should give you a start. Keep going! Where does the market segment congregate? Identify the places. Then think about what you can do there. Video? Personal presentation? Hand outs? Involvement of local heros? List your ideas below: | |
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