Our New Logo
We’re pleased
to announce that the Learning Disabilities Association of Canada (LDAC) – our
national association – has launched a new logo which LDANL has now adapted
for provincial use.
Focus groups conducted by LDAC in 2005 indicated that the previous logo gave the impression that LDAC provided services only for children. When asked what themes a new logo and slogan could convey, participants in the consultation process were very consistent in calling for a brand that conveyed three critical ideas:
- Collaboration – Many people working together to support and accommodate
- Potential – Helping people lift off and achieve
- Hope – Optimism, aiming high and working with passion
This new brand identity succeeds on all three fronts.
- The name of the national association remains the same – LDAC is an association of Canadians committed to a single focus – Learning Disabilities.
- The icon conveys a sense of many people collaborating to support an individual; though diverse (employers, educators, parents, etc.), they are united in the task.
- The colours and the font of the new brand are clean, fresh and optimistic. This is a modern, forward-looking design that conveys how dynamic and innovative we are.
- The slogan pulls it all together. LDAC works to protect the rights of people with LD to learn, while empowering them – through support and accommodation – to achieve their full potential as learners, employees and citizens.