In one reading circle, older children write letters to TV advertisers whose commercials portray women or children in a negative way or whose products are not friendly to the environment.
Keep in mind that TV can drive reading too. When Anne of Green Gables was shown on CBC, book stores couldn't keep the book on the shelves. Sales soared as families tuned in, then turned on to the classic novel. Watch for TV adaptations of your favourite book.
Remember that it's wise to limit the amount of time your child watches TV. Set an example. It's hypocritical to order your children to the library as you sit down for a few hours in front of the "tube."
As with TV, watch for obvious movie tie-ins. Most family films come from books that are available at the library and, often, there are special paperback editions of feature movies.