Promotional Methods

Promotional methods are all the ways that the Centre informs social service agencies, government funders, consumers and the community about what is happening.

Suggested questions to ask ...

1. Do you emphasize nonprint advertising? (ie. radio, pictures T.V.)
2. Are printed advertisements clear and easy to read?
3. Does the logo or symbol represent what the Centre does?
4. Is the telephone number of the Centre listed in several places in the phone book?

Goals of the Centre

The Goals of the Centre include the mandate, mission statement or the philosophical goals of the organization.

Suggested questions to ask ...

1. Do you try to find out if consumers would like to improve their reading and writing skills?
2. Has the Board of Directors identified literacy as an issue?
3. Does staff orientation include literacy awareness?
4. Does the Centre carry pamphlets and information on literacy programs in your area?
5. Do you refer adults into literacy/pre-employment programs?
6. Is access, including literacy access, a part of the Centres goals?

To find out what type of literacy training the ILRC staff would benefit from, the Literacy Access Coordinator could ask staff to participate in a training needs assessment. An example of a training needs assessment begins on the next page.