It is best to find out what the employer's needs are before you contact them. That way you will know exactly how to sell yourself.

Use your contacts and the resources listed on page 99 to find out the following things about the employer before you call. You could even get the information by calling the employer yourself.

• What are their products or services?
  
  
• What skills or experience do they look for in people?
  
  
• What type of machinery do they use?
  
  
• When do they make hiring decisions?
  
  
• Is business growing?
  
  
• Who is the best person to talk to about job openings?

Take the time to find the answers to these questions. Then you will know who to talk to and what to tell them. Remember, you must make the most of every contact you have with employers.