"A community outreach and marketing strategy

LBS Program Guidelines June 1998: Part 2, Section 1, Page 9

An agency's responsibility with respect to promotional and outreach activities includes:

• Conducting promotional and outreach activities which are consistent with the learner focus of the agency's services
• Conducting outreach activities within the local community to inform the appropriate client groups of the agencies services
  (LBS Program Guidelines June 1998: Part 1, Section 3, Page 7)

A performance indictor for community outreach is "a community outreach and marketing strategy". The strategy should reflect the community served and the learners it wishes to attract. (LBS Program Guidelines June 1998: Part 1, Section 3, Page 8) It is also important to note that funding for outreach and recruitment costs (promotion, marketing and advertising) is one of the acceptable base-funding expenses. (LBS Program Guidelines June 1998 Part 2, Section 2, Page 6)

ADDITIONAL RESOURCES:

Building Public Awareness: A Manual for Literacy Practitioners
By Audra Making Maio and Patti Miller
© 1997 Southwestern Ontario Adult Literacy Network (now Literacy Link Ontario)

To order: (519) 246-1577