literacy.ca Summer 2005


New and Noteworthy

Look. Men read. See men read.

photo of a man reading

The public library supporters in the rural community of Westerose, Alberta (50 miles southwest of Edmonton) have come up with an innovative FUNdraising scheme. Twelve daring men have posed for tastefully nude photos along with their favourite books reflecting a diverse range of interests and activities.

The members of the Lakedell Area Community Library Society — all female and a mere twelve in number — needed a major fundraising effort to come up with money for a building to house their library which is currently located in a trailer. They were inspired after seeing the movie Calendar Girls. After careful consideration, the gutsy volunteer board decided to embark on their ambitious scheme to raise $40,000.

Finding males models was no problem. In fact, there are still willing volunteers wondering why they weren't included! Even the photographer and art director donated their time. The group has already managed to recoup their production costs and hope that interest and sales continue to be strong. There have been some negative reactions along the way but the support has been overwhelming.

graphic of a man reading

According to two of the organizers, Audrey Shillabeer and Janet Hutsulak, the key to success for a project like this is to start early. The photo shoots for this 2006 calendar took place in August 2004. It was then released with much fanfare on April Fools day 2005 and sells for $20.

The men who revealed their love of reading for this effort are real people from the area. They come in all ages, shapes, sizes and from all walks of life. As far as organizers are aware, this type of initiative has never been used to encourage reading especially with the twist of featuring males.

Lakedell's calendar guys campaign is sure to promote reading among men and women alike! Order yours today.

Although the tiny library is not set up to process credit cards, they will gladly accept cheques and money orders for $20 per calendar (plus $4.95 shipping). Bulk orders have a better shipping rate. For more information contact Audrey Shillabeer at tel: 780-586-0000 or (3778) or email the Lakedell Public Library at: ldlibrary@incentre.net.

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