The Breakfast BunchTremendous response to Avalon Mall program |
|
![]() |
The Breakfast Bunch has a membership of more than 190 children. Parents and kids seem to love the literacy program Ned Pratt Photo |
|
The Breakfast Bunch is a community initiative project spearheaded by The Village Mall and sponsored by a group of community partners. During one Saturday a month since October, The Performers of Literacy have been performing a show in The Village Food Court. Children attending the shows receive a free milk or juice and a muffin. Children are awarded for their attendance with a free book for every two Breakfast Bunch shows they attend. "The Breakfast Bunch represents our commitment to promoting literacy in our community," says Michelle Newton. Marketing Coordinator at The Village. To date, The Breakfast Bunch membership has grown to more than 190 kids. "The second Breakfast Bunch in November was packed," says Ms. Newton. "it was astonishing. We had 120 new members and had 55 children return from the first program which meant they received a free book." The books, which are distributed to the kids, are being collected through a community drive called Adopt-A-Book, run in conjunction with Coles at The Village. "By calling on corporations and individuals to meet the challenge of Adopting-A-Book, we hope to collect sufficient quantities of children's books for free distribution to the children," says Ms. Newton. "Any extra books will be donated to The Literacy Development Council for distribution." Reaction to the program has been very positive. "Parents are astounded that a shopping centre has the concern to look towards literacy," she says. "I find the reaction to be very positive with a lot of questions like, 'Where did this idea come from? We think it's really great and can't believe that it's free'." The program was developed by Ms. Newton and inspired by her ability to read at an early age. "I had seen the Performers for Literacy do a play in Ottawa and I thought it was really great," she says. "I was brought up on reading and could read since I was three. It was a combination of these things that made me think I would like to do a literacy promotion that would span a couple of months, I wanted to get the kids involved because reading is a big problem. Overall, this program is better for the community." The Breakfast Bunch partners include The Literacy Development Council, The Sterling Group of Companies and SGS. Three Village Mall tenants, A&W, Tim Horton's and Coles also take part. The next Breakfast Bunch will be held February 22. |
|

