to Organizations and Publications
This guide is a compilation of resources that may be useful to you. It is
not a complete bibliography - there are many other organizations and
publications that may be of use. If a favourite of yours is missing, please let
KW+A know for a future edition.
A listing here is not a recommendation or endorsement. Being left out is not
condemnation. These are suggestions only.
Please contact the groups listed before you send them any money. Prices may
change. Some groups charge extra if payment does not accompany your request.
American prices are all payable in US funds. Most US suppliers prefer a
postal money order or cheque from a US bank. They must sometimes pay extra bank
charges for 'foreign banks' even when a US dollar account is used.
§ Canadian Centre for Philanthropy
1329 Bay Street
Covers all aspects of organizational management as well as fundraising.
Extensive reference library open to public (over 1500 volumes in Toronto and
smaller satellites in Winnipeg and Edmonton - more cities to follow). Annual
conference/seminar in late fall. Special seminars on a variety of topics.
Monthly newsletter - includes The Eventful Calendar. Offers computerized
foundation searches. Co-sponsors courses with Humber College, Ryerson
Polytechnical University and Grant MacEwan College. Membership fees and charges
apply to some services.
Publishes these books, among others:
- Canadian Directory to Foundations
- Canadian Index to Foundation Grant
Editors: Allan Arlett Ingrid van Rotterdam
These two books give details of what funding is available, cross-indexed by
subject, geography, and individual names. The Directory outlines the
criteria and interests of every Canadian foundation and many American
foundations that give to Canadian charities, including the name- and- address
of the. person to write to.
The Index examines each foundation grant, shows exactly how much was
given, to which charity, and for what purpose. There are also excellent
articles on how to get foundation grants. You must read these before submitting
If your organization is an Associate of the Canadian Centre for
Philanthropy, the directories cost $43 (tax incl.) Ontario residents and $40
for non-Ontario residents. If not, costs are $69 per directory for Ontario
residents and $65 for non-Ontario residents. Most public libraries should have
§ Canadian Society of Fundraising Executives, Toronto Chapter
c/o George Henderson, The Martin Group
36 Toronto Street
§ Canadian Society of Fundraising Executives, Nova Scotia
c/o Kevin McNamara
Cobequid Multi-Service Centre
70 Memory Lane
Lower Sackville, Nova Scotia
Individual memberships for professional fundraisers. The Nova Scotia chapter
publishes an annual directory of fundraising plans in Atlantic Canada. Consult
it to avoid conflicts and to gain new ideas. Both chapters have monthly lunch
All members get a Canadian newsletter and the American National Society
of Fundraising Executives Journal. Experienced practitioners can write a
certification exam to qualify as a Certified Fundraising Executive (CERE).
There are also discounts on U.S. conferences. Membership fees and charges apply
to some services. New chapters may form in other parts of Canada.
§ Financial Development Association
1155 West Pender Street
Vancouver, British Columbia
Active in Vancouver and Victoria. Brings people together for regular
sessions on fundraising.
§ Grass Roots Network
366 Adelaide Street East
Brown Bag Lunch Meetings free
The Brown Bag Papers newsletter $25 per year
Informal network of small and progressive groups concerned with fundraising
and publicity on low budgets and (often) controversial causes. Monthly lunches
focus on a major topic. Bring your own lunch. All welcome, no reservations
needed. Brown Bag Papers gives helpful 4- to 8-page coverage on a single
practical topic. Back issues for $15/yr as available. Write or call for a
§ Ottawa Fundraising Executives
c/o Fran Lowe, Chairman
A group of professionals whose main function is fundraising. The primary
purpose is professional development and networking opportunities for
§ Ottawa Fundraisers' Network
250 Cooper Street
Hope MacLean (613) 233-5309
Mahonri Young (613) 235-6140
Raymond Van Der Buhs (819) 684-7434
The Network brings together fundraisers in the national capital area to
exchange ideas and experiences for mutual benefit. Participates in giving
courses at Algonquin College.
§ The Sport Marketing Institute
1220 Sheppard Avenue East
Sports groups will find useful suggestions on how to raise money and manage
§ A GuideBook to Fundraising for Disabled Person's Groups,
by Ken Wyman.
Disabled Persons Participation Program
Department of the Secretary of State
All kinds of organizations find this manual's advice is quite transferable,
no matter what issue you deal with. Covers special events, working with
volunteers, hiring consultants, corporate giving, and major individual donors.
Also helps answer the most important question of all: What's the Money
For? Also available in French.
§ Everything You Need to Know to Get Started in Direct Mail
by Ken Wyman.
Voluntary Action Directorate,
Multiculturalism and Citizenship Canada
A 270-page mini-encyclopaedia in English and French. Full of specific
instructions, charts, and success stories. Includes a resource list on direct
mail with information not listed here.
§ How to Raise Top Dollars from Special Events
by Mira Sheerin
Public Service Materials Centre
111 North Central Avenue
Hartsdale, New York 10530
Good advice on all kinds of events. Special chapters on awards and
testimonial events, the charity ball, theatre parties and special performances,
movie premieres, one-time gala performances, fashion events, and art exhibits
§ Handbook of Special Events for Non-Profit Organizations
by Edwin R. Leibert
New York, New York
Tested ideas on fundraising and public relations
§ 101 Ways to Raise Resources
by Sue Vinyard and Steve McCurley
Heritage Arts Publishing.
1807 Prairie Avenue
Dainers Grove, Illinois 60515
Interesting ideas and great cartoons. One of several they wrote in the
§ Resources for Community Groups
Ontario Government Bookstore
880 Bay Street
An excellent handbook of useful ideas from the Ontario Ministry of
Citizenship and Culture. Get it no matter what province you're in.
§ Fundraising For Non-Profit Groups
by Joyce Young
1481 Charlotte Road
North Vancouver, British Columbia
Written for grassroots organizations. Must reading. Short, easy to digest.
§ Fundraising For Stability: Strategies for Community
by Robert Doyle and Catharine de Leeuw
Social Planning Council of Metropolitan Toronto
950 Yonge Street
A good book on general fundraising. Really understands the community
perspective. Key topics include principles, planning, sources of support,
preparing a proposal, innovations.
§ The Grass Roots Fundraising Book
by Joan Flanagan
The Youth Project
1000 Wisconsin Avenue NW
Washington DC 20007
§ The Successful Volunteer Organization
also by Joan Flanagan
150 Lesmill Road
Don Mills, Ontario
Both of these are thorough, pragmatic, useful, upbeat texts.
§ Fundraising is Fun: A Guide For Local Anti-Apartheid Groups
by Bernadette Vallely
The Anti-Apartheid Movement
13 Mandela Street
London MW1 ODW
tel. (01) 387-7966
A clever and useful book, giving novel twists to familiar event ideas. Brief
instructions on how to run a variety of projects.
§ Fundraising for Social Change
by Kim Kiein
Center For Responsive Governance Press
P0 Box 42120
Washington, DC 20015
Good detail on all aspects of fundraising. Packs a lot into 208 pages. Klein
is co-publisher of Grassroots Fundraising Journal.
§ Canadian Taxation of Charities and Donations
by Arthur B.C. Drache, QC
Richard DeBoo Limited
81 Curlew Drive
Don Mills, Ontario
An excellent book, updated as new regulations are released. It is expensive,
but your lawyer and accountant should review it on any difficult matters. Any
supplements as legislation changes are invoiced, usually $20 to $40.
§ The Taft Group
Public Service Materials Centre
5130 MacArthur Boulevard NW
Washington, DC 20016
The Taft Group provides dozens of useful books. Ask for their free
Sources: The Directory of Contacts for Editors, Reporters and Researchers
$15 per issue
9 Saint Nicholas Street
Sent free to all journalists, semi-annually. You have to pay to be among
listed groups. Vital if you want writers to contact you when they are working
on a news item or a feature story that involves you. And the writers do call.
§ Canadian Key Business Directory
Dun and Bradstreet
365 Bloor Street East
Research data on corporations allows you to double-check names and addresses
§ Donors & Dollars
Epsilon Data Management
50 Cambridge Street
Burlington, Massachusetts 01803
A handy pocket-sized 20-page booklet with very useful charts on the
financial side of fundraising. Epsilon has a variety of other publications and
a newsletter. Tell them about yourself, so they can decide what to send you.
§ The Auction Book
by Betsy Beatty and Libby Kirkpatrick
The Society for Non-Profit Organizations
6314 Odana Road
Madison, Wisconsin 53719
§ The Auction Encyclopedia
Missouri Auction School
Kansas City, Missouri 64102
Joe Small wrote a chapter for this encyclopaedia on how to set up charity
auctions. It is written for professional auctioneers. The average charity may
find it too complex.
§ Sponsorship Report
Kenneth Scott, Publisher
156 Front Street West
Toronto, Ontario M5J 2L6
Monthly. Usually 4 pages. Half the subscribers are charities, the other half
corporations. Gives tips on corporations looking for sponsorship opportunities!
Also produces the annual Financial Post Conference on Sponsorship, usually I
day, in the spring. 1987 fee was $425.
§ Special Events
Free to qualified charities, or $35/yr
2048 Cotner Avenue
Los Angeles, California 90025
Includes behind-the-scenes information on the requirements of special
events, for example lighting, PA systems, restaurant arrangements. Case
studies, such as the unveiling of the renovated Statue of Liberty. About 20,000
§ Special Events Report
International Events Group
213 West Institute Place
Chicago, Illinois 60610
Concerned with corporate sponsorship of events from the corporate
perspective. Biweekly. Usually 8 pages. Who's doing what. Tips on sponsorship,
such as insurance and legal matters. Does cover Canada, recently including what
Royal Bank looks for before sponsoring an event (reprinted here), and
Petro-Canada on the Olympic Torch Relay. Also publish annual Official
Directory of Festivals, Sports, and Special Events, listing over 1700
entries in the US and Canada. Directory is included in subscription; or can be
bought separately for U$ 119. Seminars, books, tapes and consultations also
§ Fundraising Management
224 Seventh Street
Garden City, New York 11530-5771
The industry magazine. 'How-to' articles, news, fascinating ads, conference
announcements. Has a monthly column on special events. April 1987 issue has
several articles on events, including "There's More to Special Events than
Raising Money", by Thomas J. Mulligan, and Secrets of Success in
Special Events, by Alice H. Davidson. FRM is mostly for larger US
charities, but will help any serious fundraiser.
§ Fundraising Institute Monthly Portfolio
P0 Box 365
Ambler, Pennsylvania 19002-0365
Only 8 to 12 pages a month, but succinct 'how-to' directions. Worthwhile.
Usually includes special direct-mail tips in the FRI Letter Clinic.
They also publish many handy manuals. Ask for the catalogue.
§ Grassroots Fundraising Journal
517 Union Avenue
Knoxville, Tennessee 37902
Quarterly. Recognizes that small organizations are different. Solid articles
introduce techniques worth knowing.
§ The Non-Profit Times
P0 Box 7286
Princeton, New Jersey 08543-7285
Useful tips and general background information in a tabloid newspaper. Trade
news and trends.
§ The Centre for Philanthropy records seminars live on tape.
From the dozens of selections available, here are a few on special events. Most
are 90 minutes. Sound quality varies. Order them directly from the Centre:
- Special Events: How to Get Started
- Special Events: Getting More for Less Work
- Big Benefits for Big Bucks: Putting the 'Special' into Special
§ Revenue Canada Charity Law Hotline
Provides official answers for charities, non-profits and donors on
regulations under its jurisdiction. You can call anonymously.
§ National Symposium on Lotteries and Gambling
Public Policy Program
Department of Continuing Studies
Simon Fraser University
Burnaby, British Columbia
Held in 1988. Sessions on gaming revenues and non-profit/charitable
organizations, psychology of gambling, legal/ethical/moral issues and trends.
Special instructional workshop on bingo.
§ Joe Small Auctioneers, Inc.
10859 Switzer Avenue
Dallas, Texas 75238
(214) 503-9155 or toll free from US only 1-800-521-2066
Joe Small has raised over $20 million for charities through 1300 auctions.
He has spent some time in Winnipeg, and is familiar with Canada. If you contact
him, he'll send a free copy of his excellent article from Fundraising
Management magazine, March 1988, called Is an Auction In Your
Future?. He has also offered to provide advice to any reader of this book
at no charge. He will accept collect calls from Canada.
§ National Hole-In-One Association
730 Campbell Center
8350 North Central Expressway
Dallas, Texas 75206-1679
Toll free phone in Canada and US:
Information on hole-in-one insurance and charitable golf tournaments.
How Could This Book Be Better?
Your comments on this book will help make future attempts better. Please
copy this form and send it to:
Ken Wyman and Associates
Consultants on Fundraising, Volunteers, Communications
64B Shuter Street
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About the Author
Ken Wyman is a
specialist in helping groups grow through better fundraising, volunteerism and
Hundreds of people have participated in his seminar, Making the Most of
Special Events, a workshop hosted by the Canadian Centre for Philanthropy
in eight cities across Canada.
Ken is the founder of the Grass Roots Fundraising Network's Brown Bag
Papers and seminars. He's a member of the Canadian Society of Fundraising
Executives. The Canadian Centre for Philanthropy and Humber College jointly
retained Ken as co-ordinator of the first certificate program in fundraising
management in Canada.
This is Ken's third book for the Department of the Secretary of State. The
Voluntary Action Directorate also commissioned Ken to create Everything You
Need to Know to Get Started in Direct Mail Fundraising. Earlier, Ken
wrote The Guidebook to Fundraising For Disabled Persons' Groups.
Do You want to Reprint Part of This Book?
Charities and non-profit groups are welcome to copy and adapt portions of
this book for internal use, on the condition that you give full credit to the
author and copyright owners. Written permission isn't required. However, the
Program would find it useful to know how this material is used, so please
Community Partnership Program
15 Eddy Street, 7th Floor
This publication is designed to provide accurate and authoritative
information on the subject matter covered. Please use it with the understanding
that the author is not engaged in rendering legal or accounting advice. If
legal advice or other expert assistance is required, consult a competent
professional. The analysis contained herein represents the opinions of the
author. In no way should it be construed as either official or unofficial
policy of any government body.
Published by the
Voluntary Action Program
of Canadian Heritage
© Her Majesty the Queen as represented by the
Minister of Supply and Services, 1989.
Portions as marked are
2nd Edition, corrected and reset, 1990