| Hard news |
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Summarize your main point in a couple
of sentences, so that the edited version of your interview or story will
contain at least one concise statement. Be brief and to the point. A good tip
for accomplishing this summarization of your newsworthy item is to practice
with a watch with a second hand. If you can present your information in 30- and
60-second "spots," you are ahead of the game. |
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| Editorials |
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Contact the program director ahead of
time and ask about requirements, if any, for editorials. |
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| Editorial reply |
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As with television, keep on top of
recent editorials and offer a knowledgeable reply. |
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| Public affairs shows |
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Same as Television. |
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| Public service
announcements |
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You have a much better chance of
getting on the air because radio has more free time to devote to PSAs. It's a
good idea to call ahead of time and ask about requirements for PSAs (live
scripts, cassettes, reel-to-reel). Time your PSAs and make sure that they fit
the 30- and 60-second format. |
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| Talk shows |
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Same as television, but without the
swivel-type chairs. But, many radio formats feature call-in shows as part of
their regular programming. |
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| Call-in shows |
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Here's the real difference between
radio and television that can add an entirely new dimension to your publicity.
Whenever you prepare a comment on a national or local aspect of outreach for
literacy, write out your key points so that you will not forget them. Rehearse
this statement so there are no tongue twisters in it, and make it short and
concise. |