As you're developing the marketing campaign, you need to be thinking about im-plementation planning. You will not mount this campaign alone, and you will only succeed with as much cooperation and support as possible from persons within your agency and within your community.

To aid in this process, state clearly and examine carefully those situations and persons that are working for and those that are working against the successful achievement of your goal. In other words, look at your resources and your barriers. The methodology you will use to help in the process is known as force field analysis. This analysis consists of the recording of your resources and constraints both within and outside your agency.

To help you structure your thoughts, you will find on the next page a sheet entitled Force Field Analysis. It is particularly important as you begin to identify constraints or barriers which will interfere with the implementation that you are also thinking about ways to get around those barriers in order to carry out your plan. Likewise, as resources are identified, you must also strategize how they can be maximized to be of most benefit to your program.