MARKETING PLAN


Market Segment: __________________________________________

Marketing Campaign Theme: ________________________________

Objectives: _____________________________________________
  _____________________________________________
  _____________________________________________
Image: __________________________________________________
   
Promotional Activities: _____________________________________
  _____________________________________________
  _____________________________________________
   
Packaging: _______________________________________________
   
Implementation:
  -- campaign: ___________________________________
  ______________________________________________
   
  -- convincing decision makers/eliciting support of helpers:
  ______________________________________________
   
  --involving total community/neighborhood: ____________
  ______________________________________________
 
Evaluation: _______________________________________________
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