Collecting Data
There are a number of sources of data and a number of ways that you
can collect the information you will need to measure each indicator.
Because you work with learners every day, you probably already have
a good sense of how things are going, but you can’t just rely
on your intuition or your perceptions. You need hard data to back that
up. Anecdotal evidence is very helpful to provide real-life stories
about outcome indicators, but great stories about learner successes
are not enough. You still need to collect hard data.
When collecting outcomes-based information, we are looking to determine
the impact the program has made, and continues to make, in the lives
of students. One of the first places to start would be with the data
from the three and six month follow-up reports. After all, Literacy
and Basics Skills agencies in Ontario have to collect this information
anyway, so you might as well use it for more than one purpose!
Exit and follow-up provides an excellent opportunity to speak directly
to learners and find out what impact your program might have had on
their lives! If you haven’t already taken a look at the Literacy
Basics module on exit and follow-up, you can find it at
www.nald.ca/literacybasics/exit/exit/01.htm!
As mentioned above, exit statistics are a great place to find outcome
indicators. You can get a lot of information from the mandatory exit
survey, but you can also use the exit survey to ask other questions … you
are not restricted to just asking six questions! For example, you could
ask learners to identify one thing they can do at exit that they were
not able to do when they started. Gathering this information from a
number of learners could provide a very valuable marketing tool!
There are so many sources of information that you can use to collect
program evaluation data! One of the first places to start is with the
staff … what impacts do they notice? Be sure to also check in
with your volunteers about this. And of course, don’t forget to
talk to the students themselves – they are going to be the best
source of information about just how their enhanced literacy skills
have impacted their lives.
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