Literacy Basics - Community Literacy of Ontario

Resources and Acknowledgements

Print Based Resources on Marketing and Outreach

• Peter C. Brinckerhoff, Mission-Based Management: leading your not-for-profit into the 21st century (Alpine Guild Inc., 1994)
  • Note: Excellent chapter, “Developing a Bias for Marketing”. Very clear re: how marketing influences all decision-making
    
    
• Community Literacy of Ontario, Creative Outreach Strategies for the 21st Century (Community Literacy of Ontario, 2000)
  • Note: Good exercises. Many ideas can also be used in promotion
    
    
• Barbara Findlay Schenck, Small Business Marketing for Dummies, 2nd edition (Wiley Publishing Inc., 2005)
  • Note: An excellent reference work. Great overview of marketing. Includes proto-type of marketing circle.
    
    
• Kristen Wolf, Now Hear This (Fenton Communications, Washington, DC, 2001)
  • Note: Excellent resource on Non-profit promotion and advocacy

Web Based Resources on Marketing and Outreach

• “Steps to Competitiveness, Step 6 Marketing” (Government of Canada)
  www.canadabusiness.ca/eng/89/
  • Note: Good overview of marketing, definition and principles
    
    
• “Creating a Vision”
  http://www.nsba.org/sbot/toolkit/cav.html
  • Note: Great tools for creating vision and mission statements
    
    
• Help for Non-Profits: Community Driven Institute
  http://www.help4nonprofits.com/index.htm
  • Note: Great general resource
    
    
• Acqyr: Strategies Compatible with your Life
  http://www.acqyr.com/index.php
  • Note: Go to archived articles. Good information on marketing and PR
    
    
• “Research to Practice: Marketing Adult Literacy Programs: Meeting the Challenges of the 21st Century” Steve Olu Michael and Elaine Hogard
  http://literacy.kent.edu/Oasis/Pubs/0200-17.html
  • Note: Competently and convincingly sets the context for the necessity of good marketing in adult literacy.
    
    
• “Top Five Non-Profit Web Mistakes”
  http://www.nonprofitmarketingblog.com/site/
  top_five_nonprofit_website_mistakes/
  • Note: A very good non-profit marketing blog

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