Literacy Basics - Community Literacy of Ontario

Partnerships

CLO's Marketing and Outreach Survey asked, “Please indicate which organizations your literacy agency has partnered with (for joint programming, shared space, shared resources, shared marketing, assessment and referral, etc.)”

• Local social service agencies 77%
• Local employment service agencies 77%
• Services for new Canadians 25%
• Ontario Works 86%
• Other literacy provider 72%
• Other educational providers (credit programming, etc.) 72%
• Academic Upgrading Partnerships 35%
• Job Connect 53%
• Apprenticeship 18%
• HRSDC (Service Canada) 46%
• Local employers or employer groups 39%
• Local Training and Adjustment Boards 44%

There was a wider range of responses to this question; nonetheless, there were a significant (greater than 50%) number of partnerships recorded for more than half of these categories. It is clear that agencies are seeing the value in forming partnerships.

Partnership Organizations

Community Literacy of Ontario, Marketing Survey Results, 2007 (Based on 55 respondents)

Questions for Reflection

1. How will improved marketing affect the activities you participate in?
2. Do you plan to form more partnerships? How will you use the marketing principles in this module to bring about these partnerships?

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