Literacy Basics - Community Literacy of Ontario

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MARKETING
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Survey Results: Marketing to Our Communities


Overview

Our communities comprise one of the principal target markets of community literacy agencies in Ontario. Our best hope for successful marketing outcomes is in knowing our communities well and responding to their uniqueness. This should in turn translate into a real marketing advantage.

Community literacy agencies are very active in their communities and help raise the profile of literacy. The various initiatives that they undertake, such as open houses, mall promotions and booths at community events increase public awareness of literacy and programming options. (Source: CLO's website at: www.nald.ca/clo/agencies.htm)

Our marketing purpose in the community is threefold:

  • To raise the profile of literacy
  • To increase awareness of literacy
  • To increase awareness of programming options

(Source: CLO's website at: www.nald.ca/clo/agencies.htm)

In terms of outcomes, we hope that this community marketing will do much more. As a result of our marketing, we would like:

  • More diversified funding
  • More referrals
  • New or more effective partnerships
  • New volunteers

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CLO gratefully acknowledges the financial support provided by the National Literacy Secretariat (HRSDC) and the technical support provided by the National Adult Literacy Database in developing this web site.

All external links within this website were valid at the time of publication.
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