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Community based agencies market to their communities in a variety of ways. As part of CLO's 2007 marketing survey, community based agencies were asked to:
“Please list the three most effective ways that you market your literacy agency to your COMMUNITY.”
The results of the survey responses from 55 literacy agencies from across Ontario are summarized in the pie graph below.
Community Literacy of Ontario, Marketing Survey Results, 2007 (Based on 55 respondents)
Methods of marketing are as diverse and eclectic as the communities themselves but can be divided roughly into eight categories. The first four make up about 85% of the pie graph:
- Community events and presentations 24%
- Media and advertising 24%
- Newsletters, brochures, flyers, posters 19%
- Networking with other agencies 17%
The smaller sections are made up of:
- Volunteer related events 4%
- Literacy only events 4%
- Fund-raising events 4%
- Other 4%
This graph represents our ongoing marketing in the community as opposed to special events, which will be covered in the next section.
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