Literacy Basics - Community Literacy of Ontario

Survey Results: Outreach to Learners

Overview

In 2007 Community Literacy of Ontario developed and distributed a marketing survey to Ontario's community literacy agencies that became the basis of the internal research contributing to this project. In community based literacy, our marketing efforts are generally directed at two distinct groups. The first is to our learners and the second is to our community. The surveys that agencies filled in for this project indicated that these two kinds of marketing are often done quite differently. This is entirely appropriate because the marketing message that these two groups needs to hear is very different.

This section looks at the kinds of outreach already taking place in community literacy agencies. There is also a list of suggestions about how we might improve this kind of activity. These suggestions are not exhaustive but are meant to get us all thinking about different ways to successfully market ourselves.

A vital marketing question is asked in CLO's Learner Recruitment training module (www.nald.ca/literacybasics/): “Where is Everybody?” It addresses the discrepancy between the literacy needs of citizens in our communities and the actual numbers of people we serve. We know that marketing to learners is essential because we need to find ways of encouraging them to enrol in literacy programs and upgrade their skills for life and work.

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