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MARKETING |
Survey Results: Successful PromotionOverviewWe have differentiated “Successful Promotional Events” from “Marketing to Communities” because it gives us an opportunity to highlight some once-off or annual events that make such a difference to our programs. Some agencies who responded to the survey questions put the same event under both “marketing to our communities” and “successful promotion”, thus acknowledging the dual purpose of many of our activities. Therefore, there will be some overlap between what some programs describe as special events and others say is marketing to their communities. In Community Literacy of Ontario's 2007 marketing survey, community based agencies were asked to: “Please list three successful promotional events your agency has participated in that have increased your profile in your community.” The following chart summarizes their responses. |
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