Literacy Basics - Community Literacy of Ontario

Marketing Circle Follow-Up

Introduction to Follow-up

Follow-up is the last segment of the marketing circle, concluding the process and at the same time influencing the reflection and research that will begin the next round. Essentially, follow-up is about learning from our experience and making appropriate adjustments to our marketing for the next target. It is about gathering more information so that we can make more informed decisions about our marketing.

Follow-up and Learners

A key tool used by literacy agencies for follow-up is the Learner Satisfaction Survey. However, we are not limited to this survey. We can create questionnaires, journal questions, open discussions – any mode of communication that helps learners articulate what they really think about the program and how they might change things or keep them the same if they were to start over again.

When our students move on to further training or employment, they are often entering institutions with sophisticated tracking methods. Ask learners for permission to track their progress so that you can begin to build a database of success stories.

You can learn more about learner follow-up and related strategies by visiting CLO’s Exit and Follow-up module on Literacy Basics at: www.nald.ca/literacybasics/exit/exit/01.htm.

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