Process Overview
Five Steps to Strategic Planning
Strategic planning involves the following five steps:
Step |
Overall Task |
Key Question |
1. Assessment |
Gathering data |
What do we know? |
2. Evaluation |
Making a judgment on what the data shows you |
What does it mean? |
3. Decision-making |
Selecting the most important things to focus on |
What will we do? |
4. Implementation |
Prioritizing the action items and setting timelines |
How and when are we going to do this? |
5. Monitoring |
Monitoring the implementation and checking up on how well the plan is working out |
How are we doing? |
Here is a brief description of each of the five steps. We will explore each of the steps in more detail further in the module.
Step 1: Assessment
During the assessment phase, you are going to gather together all the information you need in order to think through the important issues and come to informed decisions for the future. In the next section, we'll provide more information about the data you need to gather. Step 1 will take the most time and demand the greatest effort. Being aware of that right from the start, however, should keep you from feeling overwhelmed as you look at the scope of information-gathering that is required. Be assured that once the assessment process is complete, all the other tasks will be easier. Altogether, the remaining steps will take less than half the time spent on assessment.
In short, what you want to accomplish through Step 1 is a complete description on paper of:
- Who you are and what you are about
- The strengths and weaknesses of your agency's internal environment
- The opportunities and threats you face, given your agency's external environment
Once the information-gathering phase is complete, you are ready to begin the very interesting work of determining what all the assessment data means for your agency. This is the task of Step 2, Evaluation.
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