Volunteer Recognition
“I became a literacy volunteer because I wanted to give to others the gift that had been given to me - the lifelong pleasure of reading.” (A
literacy volunteer)
Introduction
Recognition can be described as the formal or informal acknowledgement
of achievements, abilities and contributions. It is about noticing people's
efforts and letting them know about it.
There are no limits to the number
of ways in which you can acknowledge the contributions
made to your organization by your volunteers. To do this
effectively, however, the recognition should
be meaningful to the volunteer. As discussed earlier, people
have a variety of motivations for volunteering. You will
probably understand what is
motivating your volunteers through the application or interview
process and through your ongoing supervision and support
efforts.
Linking recognition to individual motivation will ensure that
your volunteers are recognized in ways that are meaningful
to them. For example, for people
who volunteered for your organization primarily because
of their deep concern for literacy, having students write
them a note
of thanks would
be very meaningful. For those who volunteered primarily
to gain employment experience, a letter of recommendation
from the board chair or executive
director might be exactly the recognition they are looking
for!
Volunteer recognition can come in a variety of formal
and informal ways. In addition to, or instead of, a large
annual event try spreading your
recognition efforts out over the year. A simple thank you
card or a potted plant or
a packet of seeds can say more to the volunteer about your
appreciation than an annual dinner. A little can go a long
way!
The Community Services Council of Newfoundland and Labrador has some
wonderful recognition tips on their website: www.envision.ca/templates/resources.asp?ID=2831.
The Council also has information on innovative ways to
say "thank you" at:
www.envision.ca/templates/resources.asp?ID=2840.
Literacy
practitioners know that recognizing volunteers is important,
in fact, according to CLO's 2005 volunteer survey, 100%
of literacy agencies informally or formally recognize their
volunteers. Here are some of the ways that
volunteer contributions are recognized by Ontario's literacy
agencies:
- 83% recognize their commitment in informal ways
(notes, phone
calls)
- 75% of agencies host events to recognize volunteer
contribution (lunches,
teas, dinners, special events)
- 62% offer occasional rewards or incentives to
volunteers (plaques, pins, certificates, movie tickets,
vouchers from local merchants)
- 47% promote volunteer
achievements to the local community (newspaper articles, posters, banners)
Community Literacy of Ontario's survey also revealed that most
literacy volunteers (94%) feel that they are amply recognized for their services.
Overwhelmingly,
most literacy volunteers preferred informal recognition to formal. When literacy
volunteers were asked how they would like to be recognized, here is what they
told us:
- 58% of volunteers like informal recognition
- 24% like formal recognition
events
- 22% like occasional rewards or incentives
- 7% like public recognition (community
events, newspaper articles, etc.)
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