National Adult Literacy Database

FREDERICTON, NB – September 8, 2010 – The National Adult Literacy Database (NALD) has chosen International Literacy Day to launch its newly designed website.

In addition to a new, bold layout and a 30 per cent wider page, NALD has changed its interface to reflect a state-of-the-art content management system that will allow NALD to better meet the needs of the literacy and essential skills community across Canada.

"Literacy remains an elusive target for countless people worldwide and for far too many Canadians," said NALD CEO Katherine d’Entremont. "On this important occasion – International Literacy Day – we call your attention to international efforts undertaken to make a difference and to our efforts to improve the situation for individuals within our reach we know we can help with our services."

New features of the NALD website include:

• Enhanced accessibility
• New promotional space
• More news headlines
• Additional RSS feeds
• Expanded focus on social media
• Virtual business cards, and an
• Integrated search feature

NALD started its rebranding process in 2008 with the adoption of a new logo and new promotional materials.

"After celebrating NALD’s 20th anniversary in 2009, we thought it was the right time to give our front page a new look and to significantly enhance our many valued offerings," Ms. d’Entremont said. "Our launch today is the next step in an evolving creative process designed to benefit all of our stakeholders."

About NALD:

The National Adult Literacy Database is a Canadian non-profit registered charity. Its mission is to provide Internet-based, literacy and essential skills information and resources in both of Canada’s official languages, free of charge. For the fiscal year 2009-2010, 4,500,000 NALD users viewed 13,500,000 pages of information and downloaded 6,300,000 PDF documents. NALD receives funding from the Office of Literacy and Essential Skills at Human Resources and Skills Development Canada. It is also supported by a significant contribution from the Government of New Brunswick.

NALD is committed to quality and innovation when it comes to improving its website, its online resources and the NALD user experience. For more information, visit the NALD website, read the redesign overview, call 1-800-720-6253 or write to contactnald@nald.ca.

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NALD contact:
Christy English
Research and Communications Officer
Tel: 506-462-5034
Email: christy.english@nald.ca